International Marketing Essay Example | Topics and Well Written Essays - 1500 words - 5

International Marketing - Essay Example Fast food restaurants are reflecting greater flexibility in adapting to the local tastes and cultures and also in generating price ranges for the products through evaluation of the economic potential of the people. Global fast food companies like McDonald’s, Taco Bell, KFC, Pizza Hut and Dunkin Donuts to name a few are observed to take resort of the localization strategy to help gain an effective penetration in the local markets. Fast food restaurants pertaining to America are observed to produce food products of hybrid varieties relating to the different countries in which they have opened up their branches. Customization and localization are generated in the food products by the fast food restaurants like that of McDonald’s that produces McKroket a beef and bun product for the Netherlands market while selling shrimp with cocktail sauce in Germany. For Greece and Israel, McDonald’s has its own set of Greek Burger and McKebab respectively. KFC operating in the Ch inese market aims to produce food products for the breakfast menu catering to regional preferences and tastes. Similarly, Dunkin Donuts operating in the South Korean market is observed to market breakfast foods like bagels and doughnuts which contribute in attracting potential customers (Sten, 2010). Federal Republic of Brazil is identified as the largest nation compared to other Latin American countries measured in terms of population and also the size of its geographical territory. Brazil tends to attract potential tourists from different nations owing to its natural and social diversity. Cities like Sao Paulo and Rio de Janeiro reflect a larger population mix owing to the growth of urban and industrial development. Brazil also reflects to be the sole country in the whole of America that has a Portuguese speaking population. The continuous inflow of tourists in the Brazilian region owing to the existence of social, cultural, ethnic and biodiversity is observed as a