Unhealthy Images of the Female Body :: Psychology, Self-esteem

To some distributor point women in various cultures have always experienced the pressure to align to specific ideals. The new phenomenon in Western society is telling women that cup of tea has requirements. That is, to be attractive you must be incredibly slightg, firm, but not muscular and large breasted (Grogan 41). Unhealthy images of the womanly clay ar continuously displayed in almost all aspects of media, but television commercials argon an incredibly strong influence. Although there are many influential commercials, the ad campaign by Victorias Secret, Love My Body, is particularly frightening. The television commercials star the exemplary stick thin and busty models (McDonell-Parry) parading around in their underwear, wind blowing with their hair, making comments such as I love my body, my body is sexy and my body is my favorite body. The idea of pledge is maybe trying to be portrayed here, but the company strongly reinforces the set image of beauty fashiond in Western society by choosing models that conform to Westernized beauty standards, thus contradicting the theme of confidence (McDonell-Parry). This specific Victorias Secret commercial, along with many other commercials, are being viewed by thousands of women, both vernal and old. The portrayal of these women on TV sends a message to young females that confidence is fun and sexy, but you can only have it if you are exceedingly thin, busty, and beautiful like the displayed women. The commercials for the new line of bras could have easily been do to promote the love and appreciation of all women, despite their shape or size, but it chose to reinforce the unrealistic standards that the typical media source holds. It is images and ads like these that create inward negative feelings in young women. Self-esteem is considered to be a positive or negative attitude toward the self (Clay 451). Negative attitudes in young women can stem from a variety of internal or external forces. An accurate method to measure a young females self-esteem is through the interpretation of body dissatisfaction and what provokes it. Body dissatisfaction occurs due(p) to three things, in the present day the desire to be thin, the understanding of weight gain and the idea that weight and shape are internal to a females character (Levine 11). All of these determinants of body dissatisfaction are a result of how media uses an unrealistic female body in intimately all of its aspects, thus creating a cultural norm that being thin is attractive (Levine 15).