Swot Analysis of Toyota

SWOT analysis Functional Strengths| * New investment by Toyota in factories in the US and China saw 2005 benefit rise, against the worldwide push industry trend. Net do goods go up 0.8% to 1.17 trillion long ($11bn; £5.85bn), while sales were 7.3% higher at 18.55 trillion yen. Commentators vie that this is because the troupe has the right mix of products for the markets that it serves. This is an practice session of very focused segmentation, targeting and positioning in a think of countries. * In 2003 Toyota knocked its rivals hybridizing into third spot, to become the creations second largest carmaker with 6.78 zillion units. The fellowship is still behind rivals General Motors with 8.59 zillion units in the very(prenominal) period. Its strong industry position is based upon a number of factors including a diversified product ordain, highly targeted market and a commitment to lean manufacturing and graphic symbol. The company makes a large range of v ehicles for both private nodes and commercial organizations, from the dispirited Yaris to large trucks. The company uses marketing techniques to identify and satisfy customer enquires. Its brand is a household name. The company also maximizes profit through cost-effective manufacturing approaches (e.g. Total Quality Management).

| Weakness| * Lapses in product quality: Toyota announced two recalls recently that regale approximately of its to the highest degree popular models, and recalled about 10 million vehicles across the world. These recalls not only reduce the share prices, besides also touch on t he brand image and the consumer confidence. ! * The unfunded pension: In 2009, thither was about $6537.7 million unfunded for the projected pension and post-retirement benefit. in that respect are some unfunded retirement pensions in Toyota, which may influence the specie flows. * Being big has its own problems. The World market for cars is in a condition of oversupply and so car manufacturers need to make sure that it is their models that consumers compliments. Toyota markets most of its...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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