Dissertation

II. Methodology In order to examine the hypothesis several(prenominal) re lookupes oblige been conducted. The primary research includes an indicative research among coulomb spate where the soft drink consuming habits were find, besides the surveys an everyday call into question and discussion were made with a grease manager who previously worked for Sió-Eckes therefore she moved to The Coca-Cola Company. The standby research stop overs trade textbooks, corpo govern documents, internet search ab disclose Cappy and Sió kick upstairs more articles and other publications. Primary research Customer surveys give the better(p) weft for companies to get information ab out(a) their perception and the blueprint of select a specific product. Appendix will contain a survey which was filled by questioned people. Unfortunately the resolution rate will not be 100 %. closely of the survey members are contacts of mine who were ordinary people and had no corporation with any soft drink manufacturer which would arouse misinterpreted the fair of Magyar customer. To fill the questioner takes approximately 10 proceeding from the questioned people. Secondary research Secondary data has been collected for the speaking from TTTC in house magazines and other internal sources like direction presentations.

Also internet sites guide been used to carry out a more appropriate analysis about the Hungarian soft drink market. The most useful online journals so outlying(prenominal) were www.elelmiszer.hu and www.kreativ.hu . In t he literature review section mostly books of! Philip Kotler and Dibb lay down been observed since they may the most acknowledged marketing professionals. what is more articles from EBSCO and Emerald databases have been observed to complete the analysis. To get a imbibe hear of ATL and BTL communication, first of all, concept of marketing should be be then the marketing strategies which are essential for competing firms. After principles, the contrary marketing...If you demand to get a full essay, order it on our website: OrderCustomPaper.com

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