
The segments must be electrostatic so that the cost of maintaining the product is not too noble than the returns that are derived from itIndustrial market divider is a segmentation that is utilize in point the industrial and business customers in their decision-making strategies . The object of these segmentation is to list the customers in terms of whether they are potentiality customers so that their look can be identified so as to change the marketers to identify the important issues that impress them right off .The factors that can affect them are : the prices , programs or solutions that can change the company to increase their returns within a given extent of time ( Haas , R .W . and Wotruba , T .R . 1983Targeting refers to process of identifying segments that need to be addressed . The companies black market to choose some segments and to derogate other...If you want to get a full essay, order it on our website: Ordercustompaper.com
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